In Huntington Beach and places like the C.A.M.P. in Costa Mesa, the look for guys was pretty down to earth. In both Jack's Garage and Huntington Surf And Sport, there was a sea of browns, tans, black and neutral shades. Plaids were everywhere! From the lumberjack look to more menswear inspired plaids, there was no escape. Stripes were big as well, as well as some fun interpretations on sweater prints.
Sweater knit prints for guys:
Buffalo Plaid reigns supreme:
More plaid styles from Quicksilver and Matix. Quilted hoodies, especially from Matix were in all of the shops at the beach. Matix seems be be gaining a strong following.
Aside from all the plaid, we saw a lot of solid color outerwear with a strong utility and military feel. There was a much larger offering of solid color jackets than colorblocked. Many jackets had large boxy pockets, and metal snaps and button were prevalent. Jacket by Penfield:
The sport shops in Huntington had a wide selection for girls, some trends were similar to men's. There were quite a few plaids, and stripes especially were everywhere. There was an onslaught of houndstooth and checkerboard prints from many brands.
Hurley Sweatshirt:
This type of long stripe top was popular:
Shopping on Melrose and Robertson Blvd was a totally different scene than the beach. Style for women especially in L.A. is very driven by celebrities. At any of the trendy shops frequented by the rich and famous, the staff is quick to point out which celebs shop there, and what they buy. The look in L.A. continues to emulate the look of the stars. We saw plenty of sparkle, rhinestones, sequins, and metallic fabrics. There were many things embellished with metallic studs and rivets. The metallic look was quite garish in most cases. Hopefully the shimmery, drapey tops and dresses will go away soon!
Metalic emblished styles:
Amid all the frothy frocks and drapey dresses, we liked seeing items with more structure and shape. There were quite a few interpretations on classic silhouettes for fall, like the pea coat and trench. The look is longer and leaner, we hardly saw any of the blazers that have been so popular in past seasons.
A fun jacket from L.A.M.B.
One trend we couldn't help notice was a return to bright, loud 80's colors. This trend has been brewing for a while, and it seems to be gaining steam. We went to streetwear store ALIFE and were overwhelmed buy super loud graphics and bright colors. They even had brigt neon denim. Reinterpreted 80's style is making it's way back, watch out! Australian brand Insight is doing a great job of bring back some of bold 80's style.
ALIFE's current line:
Some highlights from Insight:
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