Friday, July 10, 2009

At What Price, a sustainable movie in the making.



Change is all around us, and I was excited to read about this short film, "At What Price", that is currently filming and attempting to be as environmentally responsible as possible. Are we finally coming to the end of our oh so wasteful and multi-million dollar movie set days? Probably not yet, but this is at least a start.
Giving Back to the Community
The local community - in this case East Hollywood - was important to Enci's internal green dialogue. Catering for the film production will be serviced by local restaurants and produce vendors. The crew will be asked to bring in their own coffee mugs while washable utensils and plates will be provided with meals. The location of the shoot in East Hollywood is readily accessible by public transit and the crew is encouraged to avail themselves of L.A.'s public transit system to help minimize parking issues with local citizens and thereby shrink the production's environmental footprint further. Enci is also partnering with a local organization to plant trees in the neighborhood as a testament to her willingness to ensure a green film with a lasting benefit to the community.
First time director Enci intent to make film green.
Enci's pre-production checklist includes facilitating most decisions online where possible. Casting calls were via electronic submissions and all paperwork relating to the film is done online as At What Price? is a SAG production. This simple procedure mitigates paper waste. Production meetings are held in locations that are convenient to and accessible by all modes of public transport. "Up to this point," says Enci "the 'green' journey has been somewhat conceptual with a bit of drama thrown in as we grapple with shade-grown versus free-trade coffee choices for our production meetings."

With shooting of At What Price? set to commence in July, Enci has looked into sustainable lighting, set design and film options. If necessary, her outfit, Rebel Without a Car Productions, has even looked into the availability of a solar-powered generator.

The Green Machine
"My husband and I are getting a team together that is quite a mix," she says with regards to the crew that will see her film dream come to life. "Some are already 'green', carfree, vegetarian, and some are not even close to being green. We don't just want to preach to the choir, we want to inspire those who are not thinking about their carbon footprint or the future of the planet.

"All these people are very excited about helping and being part of this production. I also hope to inspire the 'non-green' people in our production to be more sustainable, to drive less, to bring their own mugs and to order their drinks in glass or china when they sit down in a coffee shop. I would also like to encourage them to buy locally grown fruits and vegetables or grow some produce themselves."

"Living sustainably has been always close to my heart," states Enci as she explains that her environmental concerns predate this film project. "I came to the U.S. almost 13 years ago and I love it here in America but I always found it shocking how much is wasted. Food, disposables, idling cars, a/c running with doors and windows open, etcetera. Through all my years of living here I have tried to recycle - even when it was difficult because recycling bins were not always readily available. I've always used canvas bags when I shop and I started riding a bike when my husband, not only encouraged me, but also rode along with me everywhere, until I felt comfortable enough to ride on my own," she says before adding proudly, "Now we're both car-free!"