SIA 2007

Vegas baby! The end of January means it's time for our annual trip to Vegas to attend the SIA tradeshow for snowsports. This year was great, lots to see, and new people to meet. The show is huge, and just about every snowsport brand makes an appearance. It is always inspiring to see what everyone in the industry is up to, what is the new hot look, and which trend has been done to death.

Burton's booth was huge and dominating of course...they had some great board graphics this year.


They were showing some serious plaids again this year. Be prepared to see a lot of lumberjacks on the mountain next fall!


And more plaid for the ladies:


We saw some cool jackets inspired by streetwear looks. Holden offers a version of the classic pea coat...


We also noticed a return to simple, clean looks. Allover prints are still around, but it was nice to see this fresh look for guys.


Walking along The Strip at night is always interesting. Elvis impersonators, drunk frat boys, grannies drinking daiquiris out of plastic yard sized cups...Here is a weird photo of the Bellagio during the big fountain show, looking more like the Bates Motel than a Vegas casino.


But what was the real highlight of the trip? IN-N-OUT BURGER! The only location outside of California happens to be right off the strip, and there is nothing like a Double Double done Animal Style after a long day at the show!!